The Vidiots finally launch a new site

April 01, 2012 | Posted by The MIDI Thief | 1 Comment
Posted in Announcement, interview

We thought the Vidiots didn’t care about marketing, but after six years the Vidiots finally puts their one page site featuring a single animated gif to rest in favor of a new high striving black concept site. We get to see a whole retrospect of Vidiots videos from the early days to the mappings and the installations of the later days.

The new site has been long time coming. Vidiots member Leon Martinsen says: “We have had a couple of versions almost finished but we decided to scrap them at the last minute. The last attempt was a rather advanced Flash site. But the site lacked a practical backend for adding new posts and we thought we had painted ourselves into a corner using an obsolete technology”.

We asked Johan Holm about the black concept: “Everyone who knows me knows how much I love the color black, or “non-color” as I prefer to call it. I dress in black and I design with black as often as I can. I thought why not design a whole site in black, or well very dark gray, since you have to see a hint of the site against the black background. Black is stylish and timeless. And you know what they say, once you go black you never go back”.

Click on the image to view a larger version and do not have any direct light shining at the screen. You still have to squint at the image to see anything. Chances are, that if you have an uncalibrated monitor, you will not see more than the highlighted text against the totally black background.

Sid Visuals aka Christoffer Höring, the only guy in the group with an artist name, adds: “It’s about time we get something up there. It was a pain in the ass to recompress and reupload all videos since we needed a black poster frame and a fade-in for every video to go with the site.”

Regarding the black concept, Christoffer continues: ”Look at it as Earth Day but we decided not to turn the lights on again, it’s an environmental statement”.

Legibillity aside, it’s good to finally see the Vidiot’s body of work collected in one place. It’s a bit ironic that animated gifs have become hip again now when the Vidots lets go of their’s. Explore the site yourself:

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